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14 Sep
newspaper

Impact of Newspaper Advertising



Advertisement plays a key role in the market economy. Whether it’s about motivating customers to get to know about a particular brand or to increase their usage of that brand, advertising techniques not only helps in boosting sales but also maintains the relationship with the customers. And when we talk about media and advertisement, a newspaper is the best thing to communicate with the people. And, India is a place where a newspaper reaches every household. Thus, through a newspaper, the readers get in touch with the informational content and know about the things going around the world. Well, when a newspaper classified ad is posted in a newspaper, people get more influenced through an informational content ad in comparison to a less informative content ad. According to a current study, among many of the display classified advertisements published in different newspapers, consumers mostly get attracted towards an ad that is about electronics or durable goods.

Newspapers have also been tremendously a strong performer for local businesses as well. Despite of online and other digital media platforms, the impact of newspaper advertising remains powerful because people prefer the content of a newspaper to be more relevant. Newspapers are widely read by the influencers and media and also play a vital role in reaching opinion leaders. Ultimately, there is nothing more effective than a well-crafted newspaper on a reader’s hand. As an advertiser, reaching to a handsome amount of targeting audience and potential customers can be best achieved with display ads published in a newspaper. Newspaper advertising thus has a big contribution in creating a brand’s awareness you see today.



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